The direction of my brand has been on my mind a lot lately. I’m constantly compiling inspiration for where I want to take this photographic endeavor; a big part of that being the possibility of a new name & certainly a logo & other branding. My ideas have always centered around the natural world, but lately the west & the desert & its respective wildlife that comes with it has taken center stage. Spend about two minutes in my room & you’ll find at least seven pieces of paper with lists of corresponding nouns & adjectives & possibly a sketch or two. With the possibility of moving quickly approaching, I am feeling nostalgic about my southwestern home. Growing up in the desert is a huge part of who I am. There’s a specific feeling that I get when I think about the west – a palatable sense of freedom & solitude. Hard to explain but it’s in my heart & it fits where I am right now.
Yeah, I know. Nerd alert.
I have been spending my evening runs exploring new desert trails, hoping that I’ll come to a definitive answer. So far, all I’ve got is a really gnarly cactus thorn in the sole of my favorite Nikes. I’m gonna go ahead & keep looking.